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My Process

Relationships are important to me and I strive to surround myself with those I enjoy interacting with. Intricate projects can require lots of time spent together, either in meetings, through online communication, or both. So while you are deciding if I am a good fit, I am doing the same with you!

Part of determining if we are going to be a good fit for one another, takes place during the discovery process. This is a series of meetings where I learn everything I can about your business. I generally prefer to have anywhere from 5-7 discovery meetings so that I can best understand your business and what makes you unique in the services you provide. During this process, it is not uncommon for me to uncover an issue that no one even realized was causing a problem. To be there to witness that “Ah HA!” moment is pretty amazing!

Following the discovery meetings, I will create a proposal for you outlining the steps I feel would be best for you to take in order to solve the unique business challenges and pains that were uncovered during our discovery meetings.

Once the project has been completed your content will go live! My work comes with a 30 day guarantee and I will resolve any challenges that arise within the initial project scope without any cost to you.

After your site goes live, we begin the process of measuring and assessing how the implemented changes are having an effect and we adjust accordingly in order to produce the results we desire. These tweaks are how we stay a few steps ahead in an internet landscape that constantly changes.

Frequently Asked Questions

I've compiled a list of the most common questions I get asked. Hopefully this will save you some time. If you don't find your question listed, send me an email!

  • 1. How much do you charge for your services?
  • 2. Why should we choose your services over another?
  • 3. You advocate the use of social media to others, why don't you use it yourself?
  • 4. What types of non-profit organizations do you work with?
  • 5. What is the most challenging part of your business?


Troy did an amazing job helping us get our business off the ground! He is knowledgeable, professional, and a lot of fun to work with!

— Rolane Hopper, The Vintage Barn